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Associate Professor, Department of Marketing

Song Lin

PhD in Marketing, Massachusetts Institute of Technology

Associate Professor, Department of Marketing

Song Lin

PhD in Marketing, Massachusetts Institute of Technology

CEP Research Areas

Competition

Areas of Expertise

Pricing, Advertising, New products, Platform designs, Information acquisition and design

Biography

Song Lin is an Associate Professor of Marketing at the Hong Kong University of Science and Technology. He holds a PhD from MIT. His research interests include product and pricing policies, platform design, innovation, advertising, and information economics. His research has appeared on Marketing Science, Journal of Marketing Research, and Management Science. His research has won the 2013 INFORMS Society for Marketing Science (ISMS) Doctoral Award, the finalist for the 2015 John Little Award for the best marketing paper published in Marketing Science and Management Science, and the 2020 Weitz-Winer-O'Dell Award for the long-term contribution to Journal of Marketing Research. He is the recipient of the 2021 Marketing Science Institute (MSI) Young Scholar award. 

Related

Competition
Research Affiliate Yuk Fai FONG Prof. Yuk-fai Fong is Professor of Economics and Associate Dean at the HKUST Business School, overseeing the Bilingual HKUST EMBA Program and Executive Education. Prior to that, he was Professor of Economics, Professor of Management and Strategy, and Associate Dean (Taught Postgraduate) at the HKU Business School. Before returning to Hong Kong in 2011, he was Assistant Professor of Management and Strategy at Kellogg School of Management.  
Competition
Research Affiliate Zhitao YIN Zhitao is an Assistant Professor at the School of Business and Management, Hong Kong University of Science and Technology. His research focuses on addressing the following three problems via econometrics as well as computational techniques (e.g., machine learning, natural language processing, network analysis) to provide evidence for the design of algorithmic, business, and policy interventions that can be implemented in the business and public sectors. (1) What are the risks that emerge when human delegate tasks to or collaborate with algorithm-based machines?
Competition
Conference, Symposium, Forum Asia Pacific Industrial Organization Conference 2023 The Asia Pacific Industrial Organization Conference (APIOC) 2023 will take place on December 15-17, 2023 by the Hong Kong University of Science and Technology. Useful links Conference Program is available here. Time schedule is available here. Campus map is available here.
  • 2023-12-15 ~ 2023-12-17
  • 12:00am - 12:00am
Competition
Former Student Research Intern Jenny Chow Jenny Chow is a year 3 student majoring in Economics and Finance and minoring in Sustainability. She is also interested in sustainable finance and ESG issues. She is currently assisting Prof. Alminas ZALDOKAS to work on Collusion and Innovation project.
Competition
Search Algorithm, Repetitive Information, and Sales on Online Platforms The CEP working paper “Search Algorithm, Repetitive Information, and Sales on Online Platforms” authored by our research affiliate Yangguang Huang(with Yu Xie) was published at International Journal of Industrial Organization on 15 February 2023.
Competition
Publications Resource Allocation Among Competing Innovators Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators will inevitably compete with each other in the product market. This paper investigates how a profit-maximizing principal should properly allocate her limited resources to support the innovations of multiple potentially competing innovators. The study finds that, as the available resources increase, the optimal diversification of investment may first increase and then decrease. By Yangguang Huang, Ying-Ju Chen, Pin Gao, Xiaoshuai Fan
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