1 results for ‘Ad-sponsored media’
Merger Analysis in the App Economy: An Empirical Model of Ad-Sponsored Media

This paper proposes a new model of imperfect competition of ad-sponsored media, which can sell “free” products, for a merger analysis applicable to the mobile app industry. To analyze developers' monetizing with both price and advertising in an app, we consider a consumer who faces both budget and time constraints. Moreover, to catch up with newly created and quickly redefined markets, we automate the conversion from in-text product descriptions to numerical product attributes by combining word embedding and dimension reduction techniques.

2021-02-26
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